100 Years of Leica

For Leica Camera AG, 2025 marks the 100th anniversary of the Leica I. First presented to the public at the Leipzig Spring Fair in 1925, it was the first mass-produced Leica 35 mm camera. With its compact and handy format, it created new photographic applications and revolutionised the world of photography. Leica Camera AG's celebrations around the world are therefore being held under the motto "100 Years of Leica: Witness to a Century” with numerous cultural highlights and exciting new products.

The Leica I is considered the first milestone in the Leica product portfolio and laid the foundation for the continuing success story of Leica Camera AG. To this day, the company proceeds to play a key role in shaping the technological development of photography, investing in groundbreaking technologies and consistently expanding into new business areas. Like no other brand, Leica stands for durable, high-quality products "Made in Germany", an unmistakeable image culture and an extraordinary commitment to the cultural promotion of photography.

Leica Camera Group is celebrating the Leica I 2025 anniversary with a global community of photography enthusiasts. The programme includes international events organised by Leica subsidiaries in major cities such as Dubai, Milan, New York, Shanghai and Tokyo. In addition, the worldwide network of Leica Galleries will host high-calibre exhibitions featuring the work of outstanding photographers