A holiday season of superlative hospitality with artist Agostino Iacuri
Acqua di Parma invites guests into Grand Hotel Sprezzatura, an immersive universe set high in the Italian Dolomites, where superlative hospitality is expressed at its finest, and an effortless Italian Arte di Vivere is shaped into every detail.
Italian artist Agostino Iacurci translates this universe into a bold and colourful pattern, built on a modular system that turns complexity into an intuitive visual game.
Headlining the collection is the Advent Calendar in a new shape, becoming a miniature Grand Hotel Sprezzatura: an imagined hotel whose stacked cylindrical architecture and opening windows echo its façade.
Iacurci’s theatrical landscape continues with geometric forms, alpine cues, and a human touch throughout the collection’s festive boxes, becoming a different stage for the same universe. On the candle and diffuser glass jars, applied gold leaf echoes the geometric forms of the box and is then intentionally rubbed and distressed to create a raw, tactile finish.
Three of the Maison’s bestsellers, come in Designer Editions with festive labels, while curated sets celebrate the Maison’s collections. Along with Bosco and Panettone, seasonal candles and diffusers also include Torrone.
Through Grand Hotel Sprezzatura, Acqua di Parma reimagines the Holiday season as a complete world—where hospitality, design, and fragrance come together in the Italian art of making complexity feel effortless.
