Acqua Di Parma presents Buongiorno La Collezione

Fragrances that elevate simple moments into poetic dream.

The collection of five Eaux de Parfums explores a new, more intimate expression of the Italian Art of Living.

Conceived as skin scents, these fragrances are designed to stay close to the body, creating a discreet olfactory aura perceived primarily in moments of proximity. Rather than projecting outward, they interact with the wearer’s natural presence, revealing soft musks, gentle woods, and luminous notes that recall the tactile comfort of fabric, light, and skin.

The Eaux de Parfums are presented in bottles inspired by Profumo, Acqua di Parma’s 2008 creation. The new silhouette pays homage to the Maison’s design heritage while expressing the modern lightness and joyful sophistication of the Buongiorno La Collezione.

To celebrate the launch of the collection, Acqua di Parma presents Buongiorno – The Art of Living Under the Italian Sun, a lifestyle volume produced and published by ERG Media.