Acqua di Parma Presents the New Red Car Diffuser

Acqua di Parma, the ultimate symbol of sophisticated Italian style and purveyor of fine craftsmanship, presents the Car Diffuser in a new red colour, - a travelling companion that brings style and scent to your vehicle’s interiors.

A design object conceived by the multi-award-winning design duo GamFratesi with every detail crafted to offer an all-around sensory experience, the Car Diffuser is set in a red leather cover that reflects Acqua di Parma’s research in raw material of the finest quality. Carefully selected in collaboration with some of the most acclaimed Italian leather tanneries with centuries-old know-how, the beautiful and soft Made in Italy material is expertly tanned and hand-finished.

Contemporary and innovative, the diffuser sets the car interiors with a pleasurable and comfortable atmosphere to match the modern driving experience where technology reigns. Its circular shape is inspired by the iconic boxes of Acqua di Parma and is a perfect fit for any interior with its simple and intuitive mounting system that allows for easy magnetic attachment to the car’s ventilation grill.