Huntsman unveils a new Evening wear made-to-measure collection

For this campaign, Huntsman turns the camera on James D. Kelly: the photographer who has long defined London's most exclusive party scenes, and who now becomes the subject of the story he has spent his career telling.

Few understand evening wear as intimately as Kelly. Years behind the lens, documenting the city's most distinguished evenings, have given him an eye for how it should be worn that no brief could replicate. If anyone knows, it is him.

The campaign presents four styles from Huntsman's made-to-measure service, designed by Head Cutter and Creative Director Campbell Carey, each a distinct interpretation of the house's approach to evening dress, and a showcase of everything the service can offer.

Every made-to-measure commission begins with Huntsman's own block pattern, tailored precisely to the individual's measurements. For evening wear, this extends to a considered choice of cloth, lining, pocket and cuff, each commission shaped from the outset around the wearer's own preference.

The result is a garment of exquisite quality, built upon a proven foundation and shaped entirely by the individual who wears it.