Michael Fassbender for Acqua di Parma

Acqua di Parma celebrates its 110th anniversary with Michael Fassbender, an icon of timeless elegance, and Sabrina Impacciatore, ambassador of Italian authenticity, in a cinematic campaign set in Parma, honoring the universal values of the Art of Living Italian.

To share these values with the world, Acqua di Parma chose two distinctive personalities. Michael Fassbender, with his discreet yet powerful on-screen presence, moves through Parma with the quiet curiosity of someone listening closely. His gestures, pauses and gaze reflect an instinctive understanding of the Italian way of living while Sabrina Impacciatore brings an expressive, unexpected warmth that is sharp, luminous, and authentically Italian. Together, they offer a dual perspective: one of discovery, the other of light-heartedness. A conversation unfolds between them, unspoken yet deeply felt, marked by rhythm, presence, and mutual recognition.